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10th January 2007

Video Syndication Tipped in 10 Online Video Trends for 2007

online video graph

 According to ClipBlast, the online video wave is not even close to cresting. 

 Here are their 10 Online Video Trends to Watch in 2007. 

 Take note of number  6 - content syndication is a hot trend for this year.  It has popped up in many 2007 predictions. 

1.   Video content will be prolific. From branded media companies to quality independent producers to TV news organizations to novices, content will be plentiful as distribution costs will remain trivial.

2.   At the same time, cost pressures will remain a key inhibitor for marketers seeking to use video on the web as a means for reaching their target audience.

3.   Video content will be unbound and without organization. People will be overwhelmed by the virtually unlimited choice and will call for simplicity, organization and relevance.

4.   Consumers will personalize their PC to watch and receive what they want, from whom they want and when they want it. The biggest trend of ’06 — shooting, editing, storing and distributing personally produced video and sharing those video experiences with others – will continue at a brisk pace.

5.   Video content will be informative, relevant, entertaining, often helpful — but the amount of marginally valuable content will increase.

6.   Video content will be distributed through multiple channels and methods. Syndication will increase; marketers will discover syndicated video distribution as a means for exponentially increasing video viewings.

7.   Video content will continue to be subject to copyright infringement, and tensions between creators and distributors will escalate.

8.   Marketers will continue to discover that video provides creative ways to reach their targeted consumers directly.

9.   Video content providers and marketers will discover distribution platforms and partners with growing targeted audiences — and discover that video can generate real ad revenue.

10.   Video content providers who will be marketing their content will become overwhelmed by the multitude of choices that limit the attention of their targeted audience.

Graphic from the Wall Street Journal

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2nd January 2007

Baby Boomers Reach for Tech Products


 TV Land’s Joy of Tech study revealed that for many Baby Boomers, understanding and using     technology is a badge of honor. They are young enough to be comfortable with and embrace technology, but not too young to be able to appreciate what this evolution has brought society.

 78 million strong and with $2.3 trillion in annual spending, outpacing 18-39 year olds by 53%, Baby Boomers have the numbers, financial means and desire to create their “digital nest,” says the study.

Boomers consider the “4 C’s” or four key factors: control, choice, clarity and community. They want devices that allow them to control technology to bring them content choices when and where the want them.

According to a new BURST! Media study, three of five adults 55 years and older, known to be the heaviest consumers of offline media such as newspapers and TV network news, say they use the Internet more today than they did a year ago. This data is supported by comScore Media Metrix research, which finds the number of online adults aged 55 and older grew by 20 percent to reach over 27 million in 2005.

It’s the ability to access content any time of the day that’s attracting the baby boomers.   Sounds like they are a perfect match for RSS feeds.  So its no surprise to find that sites such as the AARP, New York Times and the Wall St. Journal publish content in RSS feeds.

If you’re interested in reaching Baby Boomers, perhaps you should do the same. 


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