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31st December 2006

RSS “One of the Coolest Things on the Internet”



So says the news service Reuters.   Of course we happen to agree.

“I don’t use bookmarks at all, ever,” says media blogger Jeff Jarvis, who offers RSS as a way to read his blog at Buzzmachine.com. “If a site doesn’t have RSS, I find it a great irritant.”

RSS comes in handy in a variety of everyday situations, said Forrester analyst Charlene Li.  Li is currently looking for tickets to the musical The Jersey Boys and is monitoring a feed on this key phrase at Craig’s List.  As far back as July 2005, Li tipped RSS as something that businesses, and in particular PR folk, should be using.  “If you do nothing else put your news releases in an RSS feed,” said Li back then.

Top U.S. news Web sites have known this for a while.  People do want to be able to get their news in an easy way.  In the first half of 2007 both the New York Times and the Washington Post have plans to upgrade their feeds and so that non- tech savvy folk like you and me will find it easy to read and subscribe.

One simple way to do this is to upgrade to the new IE7 or use Firefox.  You’ll get a reader built in and when you click on that orange RSS icon, you’ll see the content – not the code. 

And if you are publishing content – a business owner with a website or news content -take the lead from these news giants. Create RSS feeds on your website and syndicate your content online. 

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28th December 2006

Web Content Syndication in 2007



Two items I saw today piqued my interest:

Microsoft has a patent application on RSS technology – and it has loosed a storm of response.  Conjecture by tech bloggers that Microsoft may be heading towards a fee-based RSS solution is just further evidence that RSS is here to stay and is a viable technology.  Web content syndication is catching on – and is becoming a necessary tool for finding and consuming business related information.



Then I read the post by Richard Edelman about the mainstream media take on Web 2.0.

I have spoken in the past two weeks with senior editors at Business Week, the Economist and the Wall Street Journal. All of them recognize the inexorable move of readers to on-line media and acknowledge the problem of delivering high quality but high cost news while advertising revenue declines,” writes Edelman in his blog.

He makes the valid point that this move to online news and Web 2.0 applications means companies who want to score ‘ink’ will have to offer their content in multiple formats. Create RSS Feeds and syndicate your news content. Offer multi media elements and third party expert sources for the story.

Does this sound suspiciously like a social media press release?  At least it gives PR people a very real reason to look at the new format. 

And if you still don’t at least have your news content in an RSS feed, make that a priority in 2007

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24th December 2006

Enterprise RSS a focal point for employee information

Time Magazine says social media is the one thing that most influenced the news in 2006. Watch what happens in 2007.

Enterprise RSS is poised to become the focal point that employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications, says CRM Daily. A recent Pew Internet Foundation survey found nearly one in three individuals consumes RSS feeds. But for enterprises, the most telling response was that 63 percent of these RSS users subscribe to work-related feeds.

So much for the idea that RSS is still in its infancy.

The Unicom Conference that takes place in London in February 2007 touts the adoption of social media:

Social software / Web 2.0 ideas by large organisations has begun, and it is proving a game changing development. Understanding Blogs, Wikis, Really Simple Syndication (RSS), Virtual Worlds etc., is essential in today’s rapidly evolving business landscape, says their press release.

Datafeeds are becoming popular tools for delivering content to online audiences from Web sites. But such RSS feeds are far from popular with publishers intent on boosting page view statistics and fearing leakage through content that’s delivered to users who will never come in to their sites, writes Robin Good. The real issue is not feeds, but the need for publishers to accept that an important portion of their revenues will rely on understanding how to make money from content delivered to their audience’s personal devices and Web sites.

Indeed. Content syndication is one of the best parts of Web 2.0. Feeds facilitate the sharing of content and make it so much easier to consume the data. Perhaps you’ll see the RSS icon on the cover of Time next year.

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23rd December 2006

Content Syndication Good Promotional Tool For Travel Sites

Research just out shows that for the first time online travel purchases will top offline sales in 2007. This means that it’s imperative for travel and tourism websites to be visible online.

One of the easiest way for a travel website to boost their search ranking is to start a web content syndication campaign. The Marriott Caribbean resorts are well on their way, with excellent content in a vacation planning feed.

Bulldog Reporter is offering an audio conference on January 4th with top travel writers and editors and although mainstream media is still important, even these pundits suggest that travel video is more effective than the printed word. And it’s easy to create short travel videos and syndicate them in RSS feeds.

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