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18th November 2006

RSS Statistics – Is the use of RSS growing?

Back in May 06 Jupiter Research predicted that 60 percent of large companies would install RSS before the end of the year and that most large companies are spending $250 000 on producing and managing a content syndication program.

I guess they have not yet heard of PRESSfeed – for less than $2,000 a year you can install RSS, add a content manegement module and have all the needed social media elements like tagging and bookmarking.

Even if you hired a full-time writer/editor to manage the process you’d still be far off $250 000.

And if you outsourced the function to an egency like e+, who specialize in RSS strategy, knowledge marketing and content syndication, your CFO would be smiling.

Their cost for producing and managing a content syndication feed is less than $30 000 a year.

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