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29th November 2006

RSS ADoption Much Higher Than Previously Thought

A new study from Bluestreak found 88 percent of the 1000 online users polled use text messaging, 71 percent use message boards, 63 percent use blogs, 36 percent use podcasting, and 28 percent subscribe to RSS feeds.

Key Findings: Rate of Adoption
The rate of adoption for new communication technologies represents a huge opportunity for marketers to expand their online investments into these emerging channels, says Bluestreak.

Tihs is the part I particularly liked:

There’s a growing acceptance of advertising as the trade-off for good content and a further willingness to accept ads and “sponsored” content as long as the information is relevant and high-quality. This is yet another call for marketers to develop and deliver a one-to-one communication with their consumers.

PRESSfeed recently made a strategic alliance with Pheedo precisely because of this attitude to ads. When people receive high quality relevant content in a feed, they are prepared to get a high quality, relevant ad with that content. And many companies have seen the benefit of using feeds to build that one to one communication with their customers.

Web content syndication in feeds is the perfct vehicle for this.

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20th November 2006

Article Marketing Needs RSS and Content Syndication

Jonathan Leger is testing how article marketing can drive traffic and increase your search results. Check it out – it is showing very good results.

Creating good content, with information people find useful , and posting it to sites like ezinearticles.com, FindArticles and GoArticles can indeed ramp up your traffic.

Now all he needs to do is add RSS, content syndication and social media like tagging and bookmarking to this mix and he will have the winning formula.

Check out the SkinMD Natural case study – they went from nowhere in the search engines to page one in MSN, Yahoo and Google.

See their articles and feeds in action

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18th November 2006

RSS Statistics – Is the use of RSS growing?

Back in May 06 Jupiter Research predicted that 60 percent of large companies would install RSS before the end of the year and that most large companies are spending $250 000 on producing and managing a content syndication program.

I guess they have not yet heard of PRESSfeed – for less than $2,000 a year you can install RSS, add a content manegement module and have all the needed social media elements like tagging and bookmarking.

Even if you hired a full-time writer/editor to manage the process you’d still be far off $250 000.

And if you outsourced the function to an egency like e+, who specialize in RSS strategy, knowledge marketing and content syndication, your CFO would be smiling.

Their cost for producing and managing a content syndication feed is less than $30 000 a year.

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