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6th October 2006

RSS Use In Marketing On TheRise

If you’re still hesitant about the viability of using RSS feeds and content syndication in your marketing mix, take a tip from Marketing Sherpa.

According to their recent survey 40% of marketers are planning on adding RSS feeds to their marketing mix in 2006. And 19%, who had already incorporated the technology, are planning on increasing their 2007 spend.

Why do they do it? Syndicating your content in feeds raises your search visibility and drives qualified traffic to your website.

content syndication, RSS feeds

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6th October 2006

Etailers Turn to RSS , Blogs For Holiday Traffic

Nearly half, 41.6 percent, of retailers will incorporate blogs or RSS feeds into their holiday marketing strategy, and 79.5 percent will use viral marketing at social networking sites, says the 2006 eHoliday Mood Survey released Wednesday. The study was conducted by BizRate Research for Shopzilla and Shop.org.

And they plan to start their online promotions early in November, not wait fo the Thanksgiving weekend.

Smart thinking. Samys Camera insituted an online marketing campaign in 2005 using blogs and feeds and they doubled their usual holiday sales spike. Making your holiday specials known by syndicating your content in RSS feeds and getting them out onto social networking sites can deliver lots of that holiday traffic with cash in hand.

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