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20th May 2006

Content Syndication Workshop for Travel Industry

The two workshops on Wednesday were very well attended. We had about 20 in each session. Many of the people who came said they really needed to bring the macro level view they got on Tuesday down to basics and applicaiion for the travel industry.

Content syndication is a perfect marketing strategy for these folk. They have the potential to generate and share loads of interesting content.

It took a bit of explaining and demonstration of how to create and publish RSS feeds, but when they got it they were all gung ho to start syndicating their content using news, blogs and podcasts.

posted in RSS Submission | 0 Comments

20th May 2006

Face of the Web Highlights RSS adoption

Ipsos Insights took another in depth look at the Face of the Web in 2005.

“These are key indicators that North Americans are turning the corner in mass and becoming more technically sophisticated Internet users. We think the results in 2005 really prove that measuring growth of the Internet in the coming years will be less about user volume, and more about consumers’ reliance on this medium as a way of life—whether it is checking RSS feeds, blogging or picking up a podcast or yesterday’s sitcom, consumers continue to expand and apply new depth of Internet use that we haven’t seen before.”

In that case it’s way past time that every business should be publishing their content in RSS feeds.

posted in RSS Submission | 0 Comments