Powered by PRESSfeed.com
22nd May 2006

20 percent of journalists are using RSS feeds

A new survey from the TEK Group says almost 20% of journalists think it is important to get news in an RSS feed. and 64% think it’s important to have the newsroom on a media.company.com URL. The new PRESSfeed enterprise RSS system offers all these features.

They’ve not quite caught on to the audio and video news part yet, but they are definitely keen on the press releases and want them organized by type of news content.

So publish your press releases on your site and make sure you create an RSS feed for each type of news content.

Technorati Tags:

posted in RSS Submission | 0 Comments

21st May 2006

Enterprise RSS perfect with podcasting

Podcasting is definitely getting the attention of marketing and PR execs. Suddenly it is the hot item being discussed, , but as with all new things, many are cautious about implementation and results.

Here are some of the benefits as listed by Eric Schwartzman in his post about the Business Case for podcasting:

Podcasts allow listeners to time-shift and place-shift media consumption
Podcasts are 100% efficient, since episodes are only downloaded by listeners on an opt-in basis
Podcasts are easily accessible to a global audience that is not defined by geographic boundaries
Podcasts are heard by an educated, influential audience with a high disposable income
Podcasts afford companies the ability to leverage electronic programming without an outside news media filter
Podcasts are the most cost effective electronic media distribution channel available

The audience for podcasts in the US will increase to 25 million by 2008, and 50 million by 2010. eMarketer
Demand for podcasts is likely to grow from less than 15% of portable media player owners in 2005, to 75% by 2010 and more than half of all podcasts are consumed on the desktop. The Diffusion Group

An enterpise RSS service that allows you to syndicate content – text, images, audio and video = may be new, but it is fast becoming essential.

posted in RSS Submission | 0 Comments

21st May 2006

RSS marketing takes note of usage patterns

Ninety percent of RSS users opt to read the feed content entirely in the aggregator environment, whether they are viewing full text or partial text feeds, according to Pheedo, an RSS marketing and analytics company. “Pheed Read” report on RSS usage patterns.

Advertisers and publishers need to engage the RSS consumer at the aggregator or feed reader level. That’s where the relationship is — not at the website. Hoping for a click-through by publishing summary feed content is not a viable content monetization strategy in an RSS-enabled publishing model, says this report.

If people prefer to get their content in the reader, and they stop coming to your website, the quality of the content and the ability to create an RSS feed is going to be a vital element in your marketing strategy in the very near future.

posted in RSS Submission | 0 Comments

20th May 2006

Content Syndication Workshop for Travel Industry

The two workshops on Wednesday were very well attended. We had about 20 in each session. Many of the people who came said they really needed to bring the macro level view they got on Tuesday down to basics and applicaiion for the travel industry.

Content syndication is a perfect marketing strategy for these folk. They have the potential to generate and share loads of interesting content.

It took a bit of explaining and demonstration of how to create and publish RSS feeds, but when they got it they were all gung ho to start syndicating their content using news, blogs and podcasts.

posted in RSS Submission | 0 Comments

20th May 2006

Face of the Web Highlights RSS adoption

Ipsos Insights took another in depth look at the Face of the Web in 2005.

“These are key indicators that North Americans are turning the corner in mass and becoming more technically sophisticated Internet users. We think the results in 2005 really prove that measuring growth of the Internet in the coming years will be less about user volume, and more about consumers’ reliance on this medium as a way of life—whether it is checking RSS feeds, blogging or picking up a podcast or yesterday’s sitcom, consumers continue to expand and apply new depth of Internet use that we haven’t seen before.”

In that case it’s way past time that every business should be publishing their content in RSS feeds.

posted in RSS Submission | 0 Comments

17th May 2006

Online Revealed Canada

Yesterday 200 Canadian travel industry execs got the message about the need for online PR and internet marketing. and they were all enthusiastic converts!

Lots of emphasis on the need for content.

Today we are doing a two hour workshop on how to create and publish RSS feeds

posted in RSS Submission | 0 Comments

8th May 2006

Enterprise RSS an up and coming channel

PhoCusWright analysts see the following technology trends as being important in 2006: user-generated content, rich media, and RSS.

“RSS will continue to spread across the industry and gain traction as more consumers become aware of its potential,” PhoCusWright analysts believe.

Why? “RSS reduces the need for users to search multiple Web sites and will make it easier for travelers to pull only the information that interests them.

Source: Hotels Magazine

Technorati Tags: , , ,

posted in RSS Submission | 0 Comments

7th May 2006

South African Internet Marketing Seminar

Revolution Online – How Web 2.0 is affecting your business

Theme: SEO, Online news, Blogs and RSS feeds. Savvy marketers need to learn how to be part of the online conversations

Begins: Wed, 07 Jun 2006 at 8:30 AM

Ends: Wed, 07 Jun 2006 at 6:00 PM


Winchester Hotel

Cape Town 8001

South Africa

Registration fee: R1500 – early bird R1250 before May 15th

Last date for registration: Tue, 06 Jun 2006

Last date for paper submission: Fri, 07 Apr 2006

Speaker: Sally Falkow

Speaker: Leon Lategan

Link: Register now

Web 2.0 gaining the attention of SA marketers

Internet Usage has increased 50 percent in last five years

In 1995 the Web was still perceived as something for academics and geeks, but by the year 2000 companies had realized that the popularity and adoption of the Web was growing rapidly. As people turned to the Internet for information, a business website became a necessity. Finding that information led to the rapid growth of the search engines and the emergence of Google – now the most valuable and well-known brand in the world. Yet over 80% of South African corporate websites are never seen by the general public because their IT department is unaware of the power of optimizing a website for the search engines.

African Internet usage has trebled to over 12 million since 2000 and South Africa remains the continent’s dominant Internet centre, with a quarter of Africa’s users. According to the 2006 Goldstuck Report: Internet Access in South Africa the impatience with the slow pace of Internet growth and the high cost of connectivity has permeated the upper echelons of government and another significant shift in telecommunications policy, equivalent to the deregulation of voice calls over the Internet, could occur in the next two years.

This increase in broadband use will also fuel a shift in media consumption that is already occurring elsewhere in the world. The true promise of the Internet is coming to the fore in what is being called the Live Web or Web 2.0. With the advent of easy to use software like blogs and syndicated fees (RSS) anyone can be a publisher online. Consumers have found a voice.

“People are in conversation with one another and they are talking back to companies,” says Sally Falkow, author of WebSense: effective website marketing strategies for entrepreneurs and co-author of The Power of Online Syndication in Public Relations with Rok Hrastnik of MarketingStudies.net. She is a regular speaker at major conferences on Internet marketing and PR in the US and Europe such as Search Engine Strategies. “Online peer to peer review has become the number one influencer prior to purchase or decision”

“There is already an active and growing number of South Africans blogging,” says Falkow. “Some smart marketers, like Stormhoek Wines, are taking advantage of these techniques (blogging and search engine optimization) to find more local and international business opportunities. Blogging doubled their sales in less than twelve months. Using Web 2.0 marketing techniques is a completely new way of thinking and approaching supplier and customer interaction.”

“An old marketing saying is that you have to be where your customers and competitors are and today that is on the Internet,” she says. ”Do a search on a generic key phrase that describes your business, service or product best – and see if your website shows up. If not, you’re losing money hand over fist. A static website won’t cut it anymore – becoming aware of, and participating in, the online conversation is an essential factor in PR and marketing today,”.

Falkow will be speaking in South Africa in June. She is holding a one day Internet Marketing and PR seminar in Cape Town on June 7th at the Winchester Hotel. She will be in Johannesburg from June 13 – 15.

Tags: web 2.0, south africa, blogging, seo, sally falkow, internet marketing, online pr

posted in RSS Submission | 0 Comments

3rd May 2006

RSS Marketing Survey 2006

There is so much interest in RSS – how to use it, what does it do for a website? Can you measure and what not, how are others using it etc etc.

The 2006 RSS Marketing Survey is now on the go – head over to Marketing Studies and add your data.

Those who participate will get a copy of the final report.

posted in RSS Submission | 0 Comments