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15th April 2006

Podcasts and RSS feeds will be bigger than blogs

While we are all in the blog explosion and you can hardly turn aorund without tripping over another blog confernce, podcasts and RSS feeds are ramping up and are ready to leave blogs in the dust.

Podcast advertising, nonexistent until 2004, is expected to be a larger market than blog advertising by 2010, according to Blog, Podcast and RSS Advertising Outlook, the first of five installments in PQ Media’s Alternative Media Research series

“Blog advertising accounted for 81.4%, or $16.6 million, of total 2005 spending on blog, podcast and RSS advertising, collectively known as user-generated online media. But the blog segment will comprise only 39.7%, or $300.4 million, of overall expenditures in 2010. Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4% to $327.0 million in 2010, when it will be a larger market than blog advertising. RSS advertising, non-existent until mid-2005, generated $650,000 in 2005.”

Take a step backwards and let’s look at what this means to companies and marketers –

Ad dollars go where the audience is – that’s a given. And the growth of the audience for RSS feeds and podcasting is rapid. Online newsletters like Lockergnome and the AARP (two vastly differing audiences) report month over month speaks in their RSS subscriptions. Mainstream media like the BBC and USA Today tell the same story.

The demand for podcasts is growing every day. And the area of highest demand and lowest availablility is news and business podcasts. so if you are interested in making money with your content, RSS feeds and podcasts is the place to be. If you’re just concerned about the shift in media consumption and where your audience will be in the future, you need to RSS enable your content and start podcasting.

Dave Winer, made a classic comment in his blog this week – You should have RSS on your content because it’s equivalent to answering your phone. it may be a customer.

Robert Scoble’s comment that if you have a marketing website and you don’t RSS enable your content you should be fired gets truer every day.

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13th April 2006

enterprise RSS feeds now available from PRESSfeed

All those objections from the IT department about allowing outsiders access to your website are a thing of the past.

Our new enterprise hosted version of PRESSfeed allows you to create RSS feeds yourself, add content to your site in an instant and distribute it across the Internet.

No need to even ask IT. No need for a webmaster. Anyone who can use Word can do it. You can put new content on the site right now. With just a few clicks it’s on the site and in the feed. You can use it for all kinds of marketing and PR content – press releases, new product info, tech updates and alerts.

The look and feel of the pages is exactly the same as your corporate site. The end user would never know they are not on your site. The way it is set up even the search engines think it is on your site, so you get all the search benefits of the feeds.

It solves all the problems of adding new content and getting it out. If you ‘d liike a demo of how this works, email me at info at press-feed.com

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13th April 2006

another great example of RSS feeds at work

Cyberdefender’s excellent threat alerts – which are distributed in PRESSfeed, got some good press attention this week.

It got a full page article in WebWeek, including major reporting on their technology and promoting the AV beta signups.

You can see this article on page 63

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