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21st February 2006

Create and Publish RSS feeds

Is email marketing really dead? Will AOL and Yahoo go thorugh with their plans to charge for emai delivery?

The jury is not in on this one yet, but these predictions have been out there for at least a year. Unleash the Power of RSS Marketing is just one example.

Advice from the RSS Diary:

Getting a strong RSS marketing program in action is now becoming more important than ever. Just as all of us predicted, those that have been in the game longer now certainly have an upper hand.

Create and publish your content in an RSS feed. It will pay dividends.

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21st February 2006

Primer on Advertising in RSS feeds

Bill Flitter of Pheedo has released an excellent series on how to advertise in RSS feeds.

RSS is the new email newsletter, says Bill

RSS is poised to become an important content delivery mechanism in mainstream media. It will soon represent a permanent and fundamental change in the way information will be shared, viewed and acted upon online.

The panel on RSS advertising at the New Communication Forum will be the place to learn how to make the most of ads in feeds.

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