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7th February 2006

Email postage turns up the volume on RSS marketing

Anne Holland of Marketing Sherpa says she is known for badmouthing RSS as a marketing tool. But now that both AOL and Yahoo have announced they’ll be charging email senders $2.5-$10 per thousand emails sent to guarantee delivery, she says RSS is looking mighty fine to her.

Much as the studies show RSS is still in the very early phases of the adoption curve, this new development may just kick it into high gear. When marketers see how the bill for emails will rack up they will be looking for a cost effective, guranteed delivery alternative to email. RSS sure fits the bill.

Every website that is running PRESSfeed is gaining readers and traffic. RSS marketing is viable and will only become more so when email postage becomes a reality

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