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9th January 2006

RSS marketing named as top trend for 2006

Internet marketing veteran Larry Chase of the Web Digest has RSS feeds as a marketing tool at #2 in his top trends for 2006.

“After 13 years in this Internet Marketing business, researching and writing about search engine optimization (SEO), email marketing, customer relationship management (CRM), ROI marketing, and sales lead generation, I’ve developed a good nose for what’s coming next,” Chase noted. “If you don’t develop this sense, you won’t be in this tumultuous business very long,” he wryly concluded.

Chase predicts that RSS marketing is good for

• Content Sampling
• Subscription Acquisition
• CRM (Customer Relationship Management).

“But, RSS will not prove to be a consistently useful advertising vehicle,” says Chase

Adding good content and syndicating it in an RSS feed is also a very useful tool for better search engine visibility and brand impact.

If you are working on your 2006 Internet marketing strategy, be sure to include RSS content feeds.

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