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15th November 2005

RSS marketing becomes a news item

Fairchild Semiconductor sent out a press release announicng that they now offer RSS feeds on their website

Fairchild Semiconductor (NYSE: FCS – News) , the leading global supplier of products that optimize system power, today announced the availability of RSS feeds to immediately alert customers, investors and other individuals of news from the company.

“RSS is receiving widespread adoption as a way for online users to specify which companies, topics or products they want to receive breaking news from as it happens,” said Rick Whitcomb, senior manager Corporate Marketing.

RSS bring them closer to customers, says Whitcomb.

Now there’s a smart marketing man. Getting your news out faster and utilizing the power of RSS marketing is a very good idea.

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