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29th August 2005

RSS survey shows Journalists and PR people must come to grips with feeds

Nooked, the RSS search engine and directory of corporate RSS feeds, published the results of their surveys this week, reports WebProNews.

Findings show that journalists and analysts are demanding RSS feeds.

RSS adoption is on the rise amongst key influencers and early adopters who have moved beyond the “RSS for beginners” stage and now demand information be delivered to them through a clean channel, in a specified location with specialist content.

RSS must become part of the communication arsenal for PR and marketing professionals.

RSS is a new technology and is not a replacement for email, instant messaging or phone communications but a way to enhance and complement existing communications activity while achieving 100% deliverability of demanded messages.

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