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2nd August 2005

Forrester Reports on RSS Marketing

Back in June Forrester Research asked for examples of sites using RSS

The respondents offer a vairety of uses for RSS and the Forrester report on RSS is now out.

According to the report 57% of marketers said that they were interested in using Really Simple Syndication (RSS) as a marketing channel. Why the interest when just 2% of North American online adults use RSS?

The combination of reduced email marketing effectiveness and growing consumer advertising backlash drives marketers to test RSS — from creating their own feeds to putting ads into RSS feeds themselves. This report introduces who uses RSS in North America and the implications of RSS adoption. The second report in the series looks at best practices for marketers using RSS.

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2nd August 2005

MSN Shopping Portal Offers RSS Updates

MSN has definitely seen the light of RSS.

Their re-launched shopping portal is now a comparison-shopping engine boasting a six-fold increase in the number of items available and a hundred times more merchants from which to choose, reports Internet News.

New features include RSS feeds from any product search results page, with users receiving updates whenever new items are offered or prices change.

Recent research figures show that more than two thirds of all purchases are comparison shopped online before the sale is made.

Good thinking on MSN’s part. And one more good reason why you should offer RSS feeds with product updates on your corporate website.

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