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8th June 2005

New York Times Feeds Grow in popularity

The online version of the NY Times has watched the popularity of its RSS feeds grow from a half-million page views to 7 million since late 2003. ZDNet
Martin Nisenholtz, senior vice president of digital operations at The New York Times Co., shared these figures in his keynote at the Syndicate Conference last month.

“It’s (RSS) the fastest growing distribution channel we have, ” said Nisenholtz.

How is RSS doing in the business world? Is it creeping into enterprise marketing plans? the answer is a resounding Yes.

The potential of RSS feeds for internal communications and reaching customers is beginning to get the attention of both IT and marketing managers. Even small businesses can see the value of having an RSS feed on their site.

Panelists at the enterprise RSS session at Syndicate agreed that while businesses will adopt the technology they will have to understand all the types of content and data that could be shared through feeds.

Good point! RSS is all about the content. Putting a feed on your site and not putting good content in it won;t do a thing for your visibility or your traffic.

It’s a great delivery vehicle – but it is just that – a delivery vehicle for content.

Successful use of RSS feeds – both internally and externally – depends on a content strategy and the resources to write that content.

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1st June 2005

What’s New in RSS Promotion

The holiday weekend was nice and quiet. I got a lot of work done – at least the phones didn’t ring!

And other RSS developers and promoters have been hard at work too.

The RSS Bazaar launched today. The site is still a bit bare and I have many qustions. But it looks as though this could turn into a good place to promote your RSS content.

Pinging is one of the standard promotional actions you must take.

This item in EWeek today

Some of the leading RSS search and aggregation services have begun banding together to build a next-generation approach for distributing update notifications to the syndicated feeds that are a core part of most Weblogs and a growing number of news and portal sites.

The new service is called FeedMesh. The idea is that instead of the dozens of ping services that exist today with cooperation among aggregators they will share content updates among themselves.

So far, participating RSS aggregators and search services include Blo.gs, BlogShares, Syndic8 and Blogdigger.

Anything that increases the efficiency of content syndication is a good idea.

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