The discussion about whether or not businesses see value in RSS is ongoing.
Business 2.0 reports that RSS is making its way into the Fortune 500.
“RSS will be adapted by corporations really fast,” predicts Ray Valdez, an analyst at the Gartner Group
The technology is being co-opted by corporations to keep both employees and customers informed. Every company has updates and content they need to get out to customers and RSS is the perfect vehicle.
PRESSfeed has some examples of how to use a feed
I agree with Seth Godin – “RSS is a huge step forward. It lets you talk (in an unfiltered, time effective way) to the people who want to hear from you. Imagine how much more effective you’d be if you had an RSS slot on the desktop of 100 or 1000 key influencers! ”
Get your feeds out now and claim that spot on the desktop of influencers in your industry while others are still thinking about whether RSS is a good idea.