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28th May 2005

Gartner says RSS on fast adoption trail

The discussion about whether or not businesses see value in RSS is ongoing.

Business 2.0 reports that RSS is making its way into the Fortune 500.

“RSS will be adapted by corporations really fast,” predicts Ray Valdez, an analyst at the Gartner Group

The technology is being co-opted by corporations to keep both employees and customers informed. Every company has updates and content they need to get out to customers and RSS is the perfect vehicle.

PRESSfeed has some examples of how to use a feed

I agree with Seth Godin – “RSS is a huge step forward. It lets you talk (in an unfiltered, time effective way) to the people who want to hear from you. Imagine how much more effective you’d be if you had an RSS slot on the desktop of 100 or 1000 key influencers! ”

Get your feeds out now and claim that spot on the desktop of influencers in your industry while others are still thinking about whether RSS is a good idea.

posted in RSS Submission | 0 Comments

22nd May 2005

Yahoo Publisher’s Guide to RSS

Yahoo! has put out an excellent guide to using RSS feeds successfully.

This Publisher’s Guide will show you how to easily distribute your content on Yahoo!

Since Yahoo users can read RSS feeds on their My Yahoo page, adding your feed is a simple way to make it available and accessible on Yahoo!.

The guide shows you how to submit your RSS URL to Yahoo! and how to make your RSS feed more successful.

Best of all they’re tracking your traffic. Every time a user accesses your feed, Yahoo! records this data. Although not representative of all readers on the Internet, it can give you a sampling of your audience.

posted in RSS Search Visibility, RSS Submission | 0 Comments

15th May 2005

Why we’re blogging about enterprise RSS Promotion

There are many blogs about RSS feeds now. This one offers ideas on how to promote your RSS feeds and what feeds can do to promote your business.

The mere fact of putting an RSS feed onto your site will not magically make your search visibility skyrocket and subcribers beat down your door.

Just having the RSS icon does alert those early adopters who already have a newsreader that you are quick on the draw – a company that gets online trends and provides options for all their visitors.

But you have to go much further than that. Register the feed URL with as many of the feed search engines and websites as you can lay your hands on. Start with this list of RSS directories and search engines

Robin Good’s awesome report on RSS Top55 – Best Blog Directory And RSS Submission Sites is well worth the small fee.

Robin writes: As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from a complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

posted in RSS Search Visibility | 0 Comments