PRESSfeed Co. Media Information
Contact Information
Sally Falkow
President
323 882 8125 office
626 676 6419 mobile
sally@press-feed.com
Skype: salfalko
IM: sallyfalkow@hotmail.com
Blogs: http://falkow.blogsite.com, http://www.press-feed.com/blog
Sally Falkow is a veteran PR practitioner and she has been evangelizing the use of technology and the Internet in the practice of PR for 7 years. In 2004 Sally saw the need for a simple, affordable service that would allow marketing and PR people to add new content to their websites and distribute it across the Internet with Really Simple Syndication. She took her ideas to several developers, but could not get exactly what she wanted in the solutions currently available. Working with Joel Morris, a web programmer and developer, PRESSfeed was born.
PRESSfeed was launched at Media Relations 2005 in San Francisco. The hosted enterprise version was released at Media Relations 2006 in New York City. Further refinements that facilitate social media distribution of news content are now under way.
Sally is in demand as a speaker on RSS and online marketing strategies at conferences in the US, Europe and Africa. She is listed as an expert author at WebProNews and her articles about Internet marketing strategy and content syndication appear on many websites. She is the author of WebSense: Effective Website Marketing Strategies for Entrepreneurs and The Power of Good Content and RSS: The Power Behind Online Public Relations, due out in September 2006.
Sally blogs about RSS at http://www.press-feed.com/blog and content strategy and syndication at http://falkow.blogsite.com.
The Future of Search Lies With
Content Syndication and RSS
Search Engine Rankings Are Influenced By Content and Reputation
- RSS adoption is growing rapidly. Jupiter Research reports that 25% of large companies are looking at implementing RSS in the next year
- Personalized pages such as MyYahoo, MyMSN and Earthlink offer RSS capabilities to millions of users who don’t even now they are using RSS
- By syndicating your content you can reach a wider audience
- Having sufficient good content on your website and a reputation in your field is vital to good search engine visibility, says Matt Cutts, Google engineer
- Syndicating your content and getting it published on many websites with links pointing back to your site increases your search engine rankings
- According to the Jupiter report 30% of the companies that are implementing RSS in 2006 are doing so because of customer demand.
http://del.icio.us/pressfeed
http://del.icio.us/rss/PRESSfeed
Interview with Sally Falkow on the RSS Diary
Quotes:
"The simple moral here is that even if you don't want to go 'full RSS' just yet, you need to setup your RSS feeds. Results will follow. People are in fact in need of the content consumption solution offered by RSS ... you just need to present it appropriately."
Rok Hrastnik of www.marketingstudies.net and author of Unleash the Marketing Power of RSS
“RSS feeds and content syndication are the best tools to use for online PR. If you want to dominate that all important 'above-the-fold' real-estate on the search engines you have to generate content that gets people’s attention and syndicate it with RSS feeds.” Sally Falkow, President of PRESSfeed
About PRESSfeed
PRESSfeed is a turnkey solution that allows non-technical marketing and PR people to add news content to their website and syndicate it in RSS feeds. The purpose for using this service is to increase the quality of content on the site, keep it updated and reach a wider audience. Syndicating content in RSS Feeds also positively affects search engines rankings.
PRESSfeed offers a small business version that is installed on the website and a hosted enterprise version for companies with larger websites and security concerns. http://www.press-feed.com 626 638 3847
RSS feed of news releases and articles from PRESSfeed
PRESSfeed in the News
RSS News Articles
Our RSS feeds
Technorati Tags: content syndication, RSS feeds, SEO, Online PR, public relations