About PRESSfeed
PRESSfeed is the brainchild of a couple of veterans in the marketing/PR and technology fields.
Since 1995 Sally Falkow has been involved in the use of technology for corporate communications. Sally has been evangelizing the use of blogs, optimized press releases and RSS feeds for the past two years.
Joel Morris is one of the few techies who was a business owner and marketing person before he became a geek. He is the creator of the Tournament of Roses website, which has a vast behind-the-scenes system - a well-oiled machine that offers the most current content to visitors to the site, updates the media whenever there is a change to the content and allows administrators and participants to login and add data to the site.
In her work with optimized press releases and blogs, Sally found that there was a need for an easy to use, affordable system that would allow marketing and PR people to add content to their websites. Once RSS began to catch on as a content delivery method, these same clients were looking for a way to add the RSS capability to their sites.
Since December 2004, Sally and Joel have been collaborating on the creation of PRESSfeed.